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    Abylaikhan Satybaldinov · iGaming · Dubai

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    In short

    In 14 months, from SMM Manager to Head of SMM: a department of twenty built from zero.

    • 6 yearsin social media
    • 3+ yearsin iGaming: betting, casino and eSports
    • 20Mviews a month from owned content
    • FTD → ROItracked from reach to deposit: CPM, CTR, CPA, LTV
    • 200K+subscribers on the flagship Telegram channel
    • UGCa content factory and UGC creators as a separate stream
    • 20people in the SMM and production team
    • Seedingran seeding and wrote posts for the Telegram channel network myself
    • Collabsplacements and partnerships with influencers and other companies
    The reels

    Paytable

    Each symbol pays out in something done for real. The line you hit lights up here.

    • AS wild
      0 → 20×5

      people in the SMM and production departments, built from scratch and led today.

    • Play button
      20M×5

      views a month from owned content, after building the production department from zero.

    • Paper plane
      200K+×5

      subscribers on the flagship of a branded Telegram network, next to channels of 100K+ and 50K+.

    • Camera
      $100K×5

      a month in paid social, from $20K to $200K at peak, scaled with media buyers.

    • X
      14 mo×5

      from SMM Manager to Team Lead to Head of SMM.

    • Gamepad
      HLTV×5

      eSports tournaments organised and listed on HLTV: platform, bracket, rules and event content.

    • Music note
      5×5

      channels launched from zero: Instagram, TikTok, YouTube Shorts, X and Discord.

    • Crown
      AI×5

      built into production: scripts, editing and assets, from short-form to 15–20 minute videos.

    2021 — now

    Career

    From copywriting and a first agency to running a twenty-person department in iGaming.

    1. 2024 —
      Now

      iGaming: betting, casino and eSports

      Company under NDA · Dubai

      • Head of SMM, since April 2025
      • SMM Team Lead, from August 2024
      • SMM Manager, from February 2024
      • Built the SMM department from zero and lead a team of 20, with separate SMM and production workflows.
      • Built production from scratch to 20M views a month, with AI tools in scripting, editing and asset creation.
      • Run paid social with media buyers: creative testing, scaling and iteration on performance data.
    2. 2023 — 2024

      Copywriter, traffic arbitrage

      KMA.BIZ · Remote

      • Promo content and ad creatives with designers, optimised through A/B tests and analytics.
    3. 2022 — 2023

      CEO and lead copywriter

      One Target KZ, own agency · Almaty

      • Founded and ran a creative agency, hired and trained four copywriters, negotiated deals, delivered landing pages and ads.
    4. 2021 — 2023

      Senior copywriter

      BOOM Studio · Part-time, remote

      • Social content on Instagram and Telegram; commercial proposals for ERG, Greenwich and Beeline.
    5. 2021 — 2022

      SMM manager

      Pinger.Pro · Almaty

      • Content across platforms, influencer support, moderation of VK and YouTube live broadcasts.
    About

    Who is at the machine

    Abylaikhan Satybaldinov connects content, paid growth and data.

      Based in
      Dubai, UAE. Open to relocation and remote
      Languages
      Russian, Kazakh, English
      Education
      MA Marketing, 2026; BSc Information Technologies, 2023
      Contact

      Cash out

      Dubai, UAE. Open to relocation and remote work.

      Write on Telegram CV, PDF